If you are a craftsman who sells their goods on Etsy (or any site for that matter), then you know how important it is to obtain repeat customers. This is why I love the Everythingetsy.com article on 7 Steps to Obtain Repeat Customers. These helpful tools will help you not only keep your customers coming back, but inspire them to write you good reviews, and expand your business via word of mouth. Click on the image below to read the article.
Let’s face it, if you are a craft maker who makes a living by selling your crafts online, you know that it is hard to make a living. It is easy for a potential buyer to browse your store, but the distractions of every day life and uncertainty about product quality may prevent you from making a sale. Theartcademy.com compiled a list of Tips to Increase Your Online Sales. Click on the image below for the complete list.
I wanted to let you know about an amazing opportunity that recently came my way. Many of you have been emailing me lately and asking about marketing and advertising opportunities for your Etsy shops so this could not have come at a better time.
Advertising your Etsy shops on relevant blogs can be a great way to get your shop out there and in front of people who may not have heard about your brand before. Finding relevant blogs to advertise your products can be difficult – you need to search for them, make sure they have a good audience and then contact them one by one hoping that someone will respond. Aaron from MomBlogWire has a way to make this whole process a lot easier. When you sign up for his service, he will email his network of over 2,100 bloggers a summary of what you sell and ask if anyone is interested in featuring you on their sites! Relevant blogs that think you are a good fit for them will email you directly to setup the blog feature!
A service like this normally costs upwards of $300 (some clients pay him thousands of dollars for his services), but we have worked out a special discount for our email newsletter subscribers. If you mention My Craft Assistant when contacting MomBlogWire they will give you an 85% discount off this service! That’s only $50 to be blasted out to over 2,100 bloggers. If you are interested please use the contact form here and Aaron will get back to you. Because of the steep discount he is limiting this offer to only a few Etsy sellers. New spots will open up throughout the year.
• When working with Aaron he will ask you to set up an offer for the bloggers – a sample of your product, a giveaway to do on their blog, basically an incentive for them to want to feature you.
• Some of the larger blogs may ask for additional compensation to do the feature. The blog will let you know this upfront and you are not obligated to work with any blogs that you do not want to.
• If you would like to turn down any blogs, please do so in a diplomatic manner – remember, you may choose to work with them in the future and appearances are important!
If you have any questions about this service or want to know if it is a good fit for you, contact Aaron here and we will be happy to answer them for you.
There is a lot of information out there on how to sell more on Etsy. Articles or blogs about selling more on Etsy usually give the same advice, over and over again. Well, today I’m going to give you 3 tips to help you sell more on Etsy that don’t include taking better photos or marketing on Facebook.
- List more of your top sellers. Offering one of kind items is great in theory, but by doing so you lose the benefit of being able to restock items that people really like. Also, having items you can easily relist without having to take photos and create a new listing description can save you a lot of valuable time. If you find one item is selling particularly well then try to make it in other colors and variations. I know some of you might be thinking that your customers like your one of a kind items or that they shop with you because they know they can get something unique; or maybe your products are hard to replicate. If that is the case then sprinkle some of your one of a kind items in with other items that you can reproduce.
- Send out newsletters. Etsy sellers spend hours on social media promoting, often with very little return. Why not spend your time doing something more productive? Handmade Newsletter provides Etsy sellers with an easy way to sign up new customers and people who like their items to their shop newsletter. Create a newsletter with Madmimi or any other email marketing provider to send out promotions, coupon codes or new product announcements to the people who have opted into your newsletter. Just think, with the newsletter you’re promoting people who have already shown an interest in your items! Mckinsey.com says that E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined”. Now that’s a good reason to try newsletter marketing!
- Don’t put your shop in vacation mode. Ever. The internal Etsy search engine looks at many things when determining where an item falls in a potential customer’s search. One thing it looks at is how many views and hearts any one item gets within a certain time frame (the more views and/or hearts for a particular phrase, the higher that item will fall in a search for that particular phrase). When a shop is put into vacation mode, it becomes harder to find an item in that shop and as a result the item will start to get rated lower in the Etsy search because it is no longer getting consistent views. It can take weeks, even months to get back your standing in search engines because of this.So, what should you do when you go away and cannot ship items? Use the bulk edit tool from MyCraftTools, it will allow you to add a vacation message to all of your listings without closing your shop down. Simply let your customers know that you are away and give them the date they can expect items to ship. This same message should also go into your shop announcement and message to buyers for sold orders. The other great thing about this method is that you can also continue to sell items while you are gone…. and who doesn’t want more sales?!
All of the other articles out there on how to sell more on Etsy have good tips… improving the quality of your photos, making sure your prices are competitive, selling a good quality product, having stellar customer service, etc. is essential to having a successful Etsy shop. The tips I outlined above are designed to help you take your shop to the next level and make you an Etsy rockstar!
Want to get even more tips and great advice about running a handmade business?? Maker Mentors online conference is taking place May 14th – May 16th. There are 20 live-streamed sessions from amazing creative speakers and I will be there to mentor as well! Use promo code CRAFTASSISTANTVIP to get $50 off your ticket! Get more information and register here.