If you were in the listing manager within your Etsy shop today and looked over at the left hand side you may have noticed a new option under the “Promote’ section called ‘Promoted Listings’. This is Etsy’s latest tool to help you get your items seen in more Etsy searches.
Promoted Listings will take the place of Search Ads starting on September 9th when it officially launches. Promoted Listings will be a cost per click service so you only pay if someone actually clicks into your item to view it which is a great improvement over Search Ads were you had to pay for every impression whether or not your link was clicked. This can lead to a lot more views (and sales) on your items for your advertising dollar.
Also, unlike search ads you no longer need to choose which keywords you would like to promote, you simply have to choose which items you’d like to get more visibility on and place a bid on how much you are willing to pay per click. The more you pay the more likely it is that Etsy will showcase your item during peak hours, however you don’t have to bid high to get seen. Etsy has reserved places both at the top of each search results page and also within search results for promoted ads. Etsy will also help you out by suggesting a bid price. If you are unsure of what to bid this is a great place to start.
Setting up your Promoted Listings is easy:
1) Click the Promoted Listings link in your Listings Manager then click “get started”, then click “next”
2) Set your daily budget, it can be anywhere between $1 and $10. If you set it at $1 you will be charged $7 a week, if you set it at $10 then you will be charged $70 a week, etc.
3) The last set is to decide whether or not you’d like to start promoting the new items you list in your shop immediately or if you’d like to hand pick the ones that get promoted. The click “start”!
That’s all there is to it! It’s very easy to set up and Etsy is allowing sellers to get the ball rolling by setting up their campaigns now so they can start automatically on September 9th.
Overall I like the concept of Promoted Listings it has a lot of benefits:
- It will be easier for sellers to use, Search Ads could get very confusing and it did not always promote your item to relevant customers. I think Promoted Listings will do a much better job of that since it is using the same algorithm for Promoted Listings as it does for Relevancy.
- You only pay for people who click into your item, this gives you a much better chance of getting sales.
- It doesn’t cost much to get started, $1 a day is low for advertising.
There are a few downsides as well:
- I see a high potential here for click fraud (when other sellers intentionally click competitors Promoted Posts in order to blow through their budget so customers won’t see their ads). I have not seen any comment by Etsy on this yet but I will keep looking.
- I also think that it punishes shops with good Relevancy that aren’t paying for ads by pushing down their listings to make room for paid for ads. Etsy has said that these ads will not affect Relevancy and that promoted listings will be for designated ad spots only, however it is unclear where the ad spots “within search results” will land.
September 9th will be an interesting day! Let’s embrace this change and try out Promoted Listings. If you have any thoughts or comments on this new Etsy feature we would love to hear them! Post in the comments and let’s get this discussion going!