Etsy Promoted Listings

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If you were in the listing manager within your Etsy shop today and looked over at the left hand side you may have noticed a new option under the “Promote’ section called ‘Promoted Listings’. This is Etsy’s latest tool to help you get your items seen in more Etsy searches.

Promoted Listings will take the place of Search Ads starting on September 9th when it officially launches. Promoted Listings will be a cost per click service so you only pay if someone actually clicks into your item to view it which is a great improvement over Search Ads were you had to pay for every impression whether or not your link was clicked. This can lead to a lot more views (and sales) on your items for your advertising dollar.

Also, unlike search ads you no longer need to choose which keywords you would like to promote, you simply have to choose which items you’d like to get more visibility on and place a bid on how much you are willing to pay per click. The more you pay the more likely it is that Etsy will showcase your item during peak hours, however you don’t have to bid high to get seen. Etsy has reserved places both at the top of each search results page and also within search results for promoted ads. Etsy will also help you out by suggesting a bid price. If you are unsure of what to bid this is a great place to start.

Setting up your Promoted Listings is easy:

1) Click the  Promoted Listings link in your Listings Manager then click “get started”, then click “next”

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2) Set your daily budget, it can be anywhere between $1 and $10. If you set it at $1 you will be charged $7 a week, if you set it at $10 then you will be charged $70 a week, etc.

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3) The last set is to decide whether or not you’d like to start promoting the new items you list in your shop immediately or if you’d like to hand pick the ones that get promoted. The click “start”!

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That’s all there is to it! It’s very easy to set up and Etsy is allowing sellers to get the ball rolling by setting up their campaigns now so they can start automatically on September 9th.

Overall I like the concept of Promoted Listings it has a lot of benefits:

  • It will be easier for sellers to use, Search Ads could get very confusing and it did not always promote your item to relevant customers. I think Promoted Listings will do a much better job of that since it is using the same algorithm for Promoted Listings as it does for Relevancy.
  • You only pay for people who click into your item, this gives you a much better chance of getting sales.
  • It doesn’t cost much to get started, $1 a day is low for advertising.

There are a  few downsides as well:

  • I see a high potential here for click fraud (when other sellers intentionally click competitors Promoted Posts in order to blow through their budget so customers won’t see their ads). I have not seen any comment by Etsy on this yet but I will keep looking.
  • I also think that it punishes shops with good Relevancy that aren’t paying for ads by pushing down their listings to make room for paid for ads. Etsy has said that these ads will not affect Relevancy and that promoted listings will be for designated ad spots only, however it is unclear where the ad spots “within search results” will land.

September 9th will be an interesting day! Let’s embrace this change and try out Promoted Listings. If you have any thoughts or comments on this new Etsy feature we would love to hear them! Post in the comments and let’s get this discussion going!

 


Finding Keywords for your Etsy Listings with the Google Keyword Planner

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For those of you that use the Google Keyword Tool to find relevant tags for your listings titles and tags I have some bad news… the Google Keyword Tool has been retired by Google.

Do not fear my friends, they have replaced the Google Keyword Tool with the Google Keyword Planner and it can provide the same results, it just has a different look.

Here is how to get started using the Google Keyword Planner:

  1. Go to: http://adwords.google.com/keywordplanner
  2. Sign in with your Google account. If you don’t have one click the “Start Now” button to create an account (required)step 2
  3. Once logged in, click “Search for keyword and ad group ideas”step 3
  4. Enter your keywords into the “Your product or service” text box
  5. Click the “Get Ideas” buttonstep 4b
  6. Click the “Keyword Ideas” tab and view your results!
    step 6

For information on how to use your new keywords and phrases in your listings for Etsy Relevancy view our EBook.


Setting Prices for your Etsy Listing Variations

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Etsy recently announced a new enhancement to their listing variations feature that allows you to set different prices for each variation. This is a very exciting and much anticipated addition to listings!

To get started, select what type of variation you would like to offer in your listing and then select the options you would like to offer to your customers. In the example below I use the example of offering different length necklace chains to the customer.

Once you’ve added all of the variations you are going to offer, click “add pricing” to add the different prices for each variation as seen below:

Then create your listing like you normally would. Here is what the finished listing looks like:

listing variation sample

The customer chooses the option they would like and the price of that option will reflect in their shopping cart. That’s all there is to it!


Etsy Product Listings: How to Appeal to International Customers

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Etsy is a global marketplace with customers all over Earth Imagethe world. Besides the United States I have shipped orders to Australia, the United Kingdom, Canada, Japan, the Cayman Islands, New Zealand and many other countries. International orders make up about 25% of my overall business.

In an effort to appeal to potential customers all over the world and not make anyone feel excluded, it is important to structure your listings so that the measurements of your items are listed in both the standard and metric system.

One thing that I have noticed is that both buyers and sellers get confused when doing the conversion. Today I will show you an easy way to convert inches to millimeters and vice versa with no math required!

Google makes doing the conversion very easy. Let’s pretend that you sell jewelry and the gemstone you have in your necklace is 12mm in diameter. To do the conversion type “12mm in inches” into Google. You will notice that the results come up in two places; directly beneath the search bar and as the first search result listed. See the example below:

metric conversion

The great thing about the Google conversion tool is that you are not limited to just inches and millimeters, the tool will convert any form of measurement you need!

Here is how a sample listing for a pair of earrings with the measurements listed in both the standard and metric system would look:

“Sparkly Handmade Aquamarine Blue Swarovski Crystal earrings with sterling silver ear hooks.  Beautifully set in a round silver plated Victorian bezel setting.

Crystal in setting measures: .47″ (12mm) in diameter.
The total earring drop is 1.25 inches (31.75mm) from the top of the ear-wire to the bottom of the crystal.

Your earrings will come to you carefully packaged and will be beautifully presented in an organza bag.”

Your International customers will appreciate seeing the measurements of your item in a form they can relate to and who knows, you may just see your International Etsy sales increase!