Here are some great resources that will help you grow your Etsy shop. Some are directly related to selling on Etsy and others can be easily applied to your handmade business.
Building your Brand:
Why it’s not enough to simply send out links to your Etsy shop or items on Twitter – engage with potential customers!
Blogging / Creating a Website for your Handmade Business:
Do you have a website (besides one on Etsy?) Here is an article on Giving Your Web Customers What They Need
Thinking of starting a website apart from your Etsy shop? Here are 10 things customers want on a website
Richard Branson on Self-Motivation: he shares advice on staying inspired while executing on new ideas
Are you running an Etsy business or supporting a hobby? Tips on harvesting success for the long haul