The BEST way to drive traffic to your Etsy shop and make more sales!

Posted on

Etsy sellers keep asking me… “what is the best way to market my shop and make more sales?”  Social media is great, but you can spend hours promoting your items and if you don’t know how to appeal to your target market you might not get the results you are looking for.

The BEST way to market your Etsy shop (the fastest way with the most returns) is to send out newsletters to people who have shown an interest in your shop to remind them of your items, promote new products and let them know about any sales or promotions you have going on.

The problem? Etsy does not have a way for sellers to collect the email addresses of customers or people hearting your items (without spamming). You can do this with a website or blog, but many Etsy sellers do not have one and even if they do customers may get confused on how to sign up.

The solution? We’ve created HandmadeNewsletter.com to help you get interested customers and potential customers to sign up for your Etsy shop newsletter. With our new service you get:

  • A personal URL with your Etsy shop name for your subscription page.
  • We will pull your shop banner into your subscription page so that your branding is the same and your HandmadeNewsletter.com page looks like an extension of your shop.
  • Customizable text on your subscription page.
  • A place for people to enter their name and email address so you can contact them about your items.
  • Choose whether or not you would like subscribers to share what types of items in your shop they are interested in.
  • We will automatically send an email to your subscribers thanking them which you can customize.
  • Export your csv file of subscribers in just 2 clicks and import it into a free email marketing service provider like MailChimp.

For a limited time we’re offering a FREE trial of our service! Use Handmade Newsletter for 1 week on us. If you don’t like it, cancel anytime before the week is over and you won’t be charged a thing. If you choose to continue with the service we have very affordable options to suit all budgets.

I’m excited about what Handmade Newsletter can do for your Etsy sales!

Handmade Newsletter Infographic edited

 


Websitesforartisans on Etsy

Posted on

We love finding shops on Etsy that help other Etsy sellers grow their business. That’s why we love what Simone Howard from websitesforartisans is doing! Simone creates websites for artisians and crafters as well as for small businesses – wineries, fishing boat hire, tourism and corporate companies and much more!

Looking for a website for your Etsy items or small business? Websitesforartisans can help! Keep reading to find out more about Simone and how she can help you.

What do you like most about selling on Etsy?
I love the people I ‘meet’ on etsy, and the creative sort of website design work that I can do for them. Corporate design can be relatively restricted on occasion whereas design for small business and fellow Etsians I find extremely energizing and interesting.

What are your favorite products in your shop?
My favorite products are the ‘WordPress ecommerce site’ and also the ‘all in one – one page website’ listing. Both offer a really neat solution to anyone wanting any sort of online presence at all!

Who inspires you and keeps your creative spark flowing?
For my wire sculpture work (which I don’t have on Etsy at the moment, but I have a shop on there still for it and will be putting items into it again soon) I would say Alexander Calder, Ruth Asawa and anything that can be considered as beautiful architecture. For my website design, my inspiration comes from my clients! Their work, their creative expression and style and of course the function that their website is going to primarily for – eg, to sell or to present, or both.

What is your greatest success since joining Etsy?
My greatest success is the happy clients I have, their feedback is extra special when someone is able to make a full time income from their website. Knowing I have helped someone gain financial autonomy is a wonderful thing. I am glad I can be an easy point of contact for anyone who wants a website and who doesn’t want to be intimidated by geek speak or less than honorable practices. I thoroughly believe that the internet is a great tool for people who wish to earn a living working for themselves. When I had my little boy twelve years ago (!) I didn’t want to work away from home, and developed my website design business as an independent owner operator then. Etsy when I discovered it was fairly new and I kind of just jumped in! One of the best decisions I ever made.

What’s the biggest lesson you’ve learned running a handmade business?  What advice can you pass on to other Etsy sellers?
The biggest lesson I have learned is to always keep learning! Etsy is great as you can develop your skills at presenting and marketing your product immensely by looking at what happens on Etsy, what other sellers do and offer and also from what Etsy does as an internet business – new directions in Etsy marketing and how it relates to the internet as a whole. Etsy is very much about functionality and how a business can utilize what is available on the internet already to develop a brand.

Stay in touch with Simone and all the great work she is doing!
Portal site
Fine art sculpture site
Jewelery design site
and of course her Etsy shop!


17th Avenue Design Studio on Etsy

Posted on

We love finding new shops that help Etsy sellers! We’re excited to introduce to you Kate Johnson from 17th Avenue Design Studio on Etsy.

17th Avenue Design Studio is a small blog and graphic design company. They create premade blog templates, social networking icons, Etsy shop sets, among various other things. Keep reading below to learn more about this fabulous shop!

What drew you to this particular line of work?
I was drawn to web and graphic design a few years ago after taking a beginner’s HTML course at a local college. I fell in love with the world of design!

Do you sell anywhere outside of Etsy?
Yes, we do! We have a website where we sell custom blog designs, custom logos, business cards, custom Etsy shop designs, and various other custom graphic design services.

What do you like best about selling on Etsy?
It’s quick, easy, and takes the guesswork out of everything! With Etsy, I do not have to email back and forth with customers and set up invoices. I am able to spend less time communicating, setting up invoices, sending products, etc. and more time marketing and refining our shop. It streamlines the whole process wonderfully.

What are your 2 favorite products in your shop?
I love our Upper East premade blog template and our Olive & Parker template. I am a minimalist and am drawn to sleek, clean designs. I love the simplicity of these two!

What is your greatest success since joining Etsy?
Our greatest success was quickly establishing a versatile offering of blog and graphic design products that truly stand out from the crowd. Our blog templates are fun, unique, simple, and appeal to a whole spectrum of tastes.

What inspires you?  How do you keep your creative spark firing?
Colors inspire me more than anything. If I am working with a beautiful color palette, inspiration always strikes immediately. My work is all done via my computer, so I am always perusing sites like DesignSeeds and Pinterest to develop awesome, inspiring color palettes.

What’s the biggest lesson you’ve learned running a handmade business?  What advice can you pass on to other Etsy sellers?
There are ups and downs with sales on Etsy, just like in the offline shopping industry. Don’t let the “downs” get you down! Believe in your products and believe that the work you do and the things you create are meaningful. And most of all, don’t copy what others are doing or try to be something you’re not. Be unique. Stand out. It will get you so much further!

There are a lot of ways to stay in touch with 17th Avenue Design Studio!
Website
Twitter
Facebook
Etsy
Pinterest
Blog